Marketing Executive (Location: Chandigarh)

The Marketing Executive will be involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organization, distribution, sponsorship and research. The work will often be challenging and fast-paced.

Position: Marketing Executive

Experience: 0-3 years

Educational Requirement: Any Graduate/Postgraduate – Any Specialization, Marketing Preferred

Position type: Permanent

Location: Chandigarh, India

Compensation: Best in the industry

Job Requirements: Key responsibilities of the Marketing Executive shall include:

  • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations.
  • Communicating with target audiences and managing customer relationships.
  • Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the organisation and the campaign.
  • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs.
  • Writing and proofreading copy.
  • Liaising with designers and printers.
  • Liaising with all project stakeholders from specifications to development and testing.
  • Organising photo shoots.
  • Arranging the effective distribution of marketing materials.
  • Maintaining and updating customer databases.
  • Organising and attending events such as conferences, seminars, receptions and exhibitions.
  • Sourcing and securing sponsorship.
  • Conducting market research, for example using customer questionnaires and focus groups.
  • Contributing to, and developing, marketing plans and strategies.
  • Managing budgets.
  • Evaluating marketing campaigns.
  • Monitoring competitor activity.
  • Supporting the marketing manager and other colleagues.
  • Collection of Primary Research data (may include some travelling)
  • Conducting deep Secondary Research including online databases, government databases, various reports and journals.
  • Preparing all necessary requirement documentation, specifications and other related documents.
  • Performing technical writing and business report writing.
  • Role will be strongly client facing; Interact with Senior Business Client Managers.

Desired Skills:

  • Trade Marketing Activation strategies
  • Ability to handle multiple product/channels
  • Relationship building with channel partners.
  • Statistical representation and perform cost-benefit, impact analysis, etc.
  • Ability to work with various stakeholders (including external clients) and members of the team.
  • Market research
  • Competitive Analysis
  • Secondary Research
  • Primary Research
  • Proficiency in MS Office, particularly in excel.
  • Experience in Questionnaire Designing and Report Making.
  • Good Communication Skills: Refers to effective oral, written & presentation skills
  • Effective project and People Management Skills
  • Excellent problem solving and analytical skills.
  • Strong interpersonal skills.
  • Good organisation and planning skills.
  • Commercial awareness.
  • Effective time management.
  • Ability to learn quickly and adapt to dynamic office environment.

Eligibility Criteria:

  •  Any Graduate/Postgraduate – Any Specialization, Marketing Preferred.
  •  Freshers with excellent communication skills are also welcome.
  •  Should have knowledge / interest in KPO industry.
  •  Should have experience in Marketing , Advertising , MR , PR , Media Planning.